RevNews 2012 Year in Review – The Year of Geek Women

Category : Bytes, Featured, Geek Out, Geek Rants, Guest Appearances, News

On occasion I have the pleasure of appearing as a guest on other sites and podcasts. A few weeks ago, I appeared as a guest on the RevolutionSF RevCast as they took a look back at the year of 2012. In this episode, we tackle the “Fake Geek Girl” controversy and attempt to discover what the issues at the heart of the controversy are, how it became such a big deal and how we hope to move on in the future.

The RevNews is back!  This time host Gary Mitchel is joined by some Geek women to discuss the events that have defined Geek Women in 2012.  You know that Jessa Phillips, Laura Haywood-Cory, Sarah Carless and Tegan Hendrickson are going to talk about the “real geek” controversy that has swirled around fandom this year.  Spoiler:  Gary gets made an honourary woman.

Click the link below to listen to the podcast!
http://traffic.libsyn.com/revolutionsf/61212-2012_in_Review_Part_One-The_Year_of_Geek_Women.mp3

RevNews 10/31/12 – Disney Buys Star Wars

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Category : Bytes, Featured, Geek Out, Geek Rants, Guest Appearances, News

Unless you have been residing under a very large rock, you have heard the big news – Disney bought Lucasfilm, Ltd. In a move no one saw coming, the house that Mickey built found the droids they were looking for when they paid George Lucas $4.05 Billion dollars for the Lucasfilm empire. Among it’s vast holdings, Lucasfilms owns the rights to two hugely successful franchises, Star Wars & Indiana Jones. Along with the rights to these franchises and many more, Disney picks up the production powerhouses Industrial Light & Magic (ILM), as well as Skywalker Sound, which provide production services to a large percentage of the film and television industry.

 

 

I had the opportunity to appear as a guest on the RevolutionSF RevNews podcast to discuss the sale and the ramifications this transfer could have on the future of some beloved franchises. Also on this episode of the RevNews podcast are Gary Mitchel (Host, RevolutionSF.com), Dash (Shauncastic, Women of Geekdom Calendar), Shaun Rosado (Shauncastic) and Matt Cowger (RevolutionSF.com).

Click here to listen to the episode: http://traffic.libsyn.com/revolutionsf/121031_RevNews_Disney_Buys_Star_Wars.mp3

Retailers Use Cell Phone Tracking To Enhance Their Marketing Strategies

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Category : Bytes, News, Tech

Without a doubt, consumers are more connected than ever before. The smartphone has replaced feature phones of old, as we strive to remain connected at all times. In our desire to be always on, some care more about downloading the latest app than the information shared with others. Retailers are taking note and looking to grab your attention.

 

Photo Credit: Telegraph Media Group Limited

 

There are some retailers already making strides in the mobile marketplace. Amazon was among the first large retailers to simplify the mobile shopping experience. Soon enough brick-and-mortar stores were making their debut in the mobile space. A simple search on the term shopping in the Android Market reveals apps for stores such as Walmart, Target, The Home Depot and more of the stores we see out and about in our daily lives. Retailers have also taken note of the social aspect of connected consumers, building into their apps the ability to share the deals and products you find of interest with your friends through popular social media networks such as Facebook, Twitter and Google+.

 

Perhaps, you have chosen to stay away from apps created by the big name stores and have opted instead for an app to enhance your ability to shop for the best deal. Apps like Discount Calculator and Price Spy allow you to check how good a deal you are getting when considering a purchase and compare the price of an item against prices at other retailers. Even a simple bar coder app like ShopSavvy allows consumers to find the best deal for their money. Even these apps, independent of the big name retailers, collect information on your shopping habits creating a data miner’s paradise.

 

Retailers are becoming increasingly more aware of our mobile shopping habits and are looking for new solutions to take advantage of our connectivity to boost their sales. Ars Technica, in an article yesterday, brought to light the latest strategy retailers are considering to help better target their marketing efforts to connected consumers.

 

Footpath, developed by Path Intelligence based in London, England, uses monitoring units to track cell phone traffic within a store. The units track the strength of cell signals to triangulate consumer location. This information can be used to determine the effectiveness of product placement and how stores can allocate their advertising dollars for the best return. The first trials of this marketing tool begin today in Temecula, California at Promenade Temecula and Short Pump Town Center in Richmond, Virginia.

 

The information collected by the Footpath monitoring units is analyzed by Path Intelligence and transmitted back to retailers through a secure website. Assurances have been made to retailers that these monitors are not collecting personal data; however, privacy is certainly a concern. One aspect to consider is use of Footpath in conjunction with other technology solutions. Something as simple as closed circuit video surveillance combined with Footpath is enough to narrow consumer activities to ease in identifying individual consumer information and practices.

 

As retailers become more adept in navigate the mobile consumer marketplace, one has to wonder how much is too much to share to ensure you are getting a good deal?

 

 

Source: Ars Technica – We’re watching: malls track shopper’s cell phone signals to gather marketing data by Sean Gallagher, November 26, 2011

Microsoft Kinects to Windows and Embraces Innovation

Category : Bytes, News, Tech

Credit: Kinect for Windows

 

Craig Eisler, General Manager for Kinect for Windows at Microsoft officially announced Kinect will be integrated into Windows systems and applications earlier this month via post to their Kinect for Windows blog. Yesterday they released additional information, including some hardware changes, assuring prospective users they will provide support and announcing a development venture to promote innovation.

 

With the 2012 Windows release, Microsoft is making hardware improvements to allow the Kinect to focus on PC specific uses. In addition, their development team is hard at work upgrading the Software Development Kit (SDK) to enhance the PC experience. Perhaps one of the most anticipated features is the “Near Mode,” which will allow applications to utilize the motion tracking features as close as 50 centimeters from the sensor.

 

The Kinect motion sensor was initially developed for use with the popular Xbox 360 video game console. Since it’s release, the modding community has been busy developing new and interesting uses for the technology. Sure, some of these adaptations are used in game related situations, such as the hack for the first person shooter Bulletstorm (watch the gameplay video) that allows for a more immersive gaming experience.

 

However, not all Kinect hacks are restricted to the gaming space. Some hacks, such as the Flexible Action and Articulation Skeleton Toolkit (FAAST) developed by the Institute for Creative Technologies at the University of Southern California, have applications of use for healthcare professionals. The University of Konstanz in Germany has developed remarkable adaptations with their Navigational Aids for the Visually Impaired (NAVI) project, which was released to the open source community today. There is a large, active community of users who have adapted the technology for more creative uses within the performing arts. A more advanced example of the Kinect’s creative uses is seen with RoboThespian, the original robot actor. Not only is Kinect technology used to program the robot’s movements, also to create an interactive experience with its audience.

 

Undoubtedly, Microsoft has paid attention to the many varied uses people have discovered for the technology. They have embraced the hacking community and intend to continue doing so by announcing the Kinect Accelerator program through their start-up assistance program, Microsoft BizSpark. The incubator program looks to foster innovation by selecting 10 tech-oriented companies developing solutions on Xbox 360 or PC to benefit from their access to Microsoft development tools, industry contacts and heightened marketing acumen. Each company will receive $20,000.00 and time to make their solutions a reality. The companies will then present their solutions to a group of Microsoft executives, venture capitalists, angel investors and various press contacts. If your company is developing using Kinect, you can apply for the Kinect Accelerator program now through January 25th, 2012.

Starbucks Expands Pick of the Week Program To Include E-Books

Category : Bytes, Deals, News, Tech

 

Starbucks has enjoyed a successful partnership with Apple, in the form of their “Pick of the Week” promotion. “Pick of the Week” is an incentive program for Starbucks customers, a way to reward loyal Starbucks customers in the know. At many company-owned or licensed Starbucks locations, you can find small cards near the register or the beverage pick-up station. These cards entitle the bearer to a free “Pick of the Week.” Simply logon to iTunes or the Starbucks landing page and enter the redemption code listed on the card.

 

The program began with a free song download via iTunes. As of August 23rd, the “Pick of the Week” program grew to include apps for iOS devices. Earlier today, Starbucks introduced the next phase . . . with e-Books. September 13th through September 19th, the new “Pick of the Week” card will be available, while supplies last.

 

The newest “Pick of the Week” allows the bearer to download an extended sample of Erin Morgenstern’s digital book, The Night Circus via iBookstore. While the promotion does entitle the bearer to a free download, it is important to note the download is a sample only. Readers who wish to see how the story ends will need to purchase the e-Book to download the complete book.

 

e-Books are not the end of the road for the Starbucks “Pick of the Week” program. In the company blog post dated August 22nd, Starbucks mentioned the expanded “Pick of the Week” program would also include television shows and more. What exactly “more” is remains to be seen.

 

Read the Official Starbucks blog posts:
Our First Digital Book Featured as the “Pick of the Week” – September 13, 2011
Pick of the Week: Apps, Books, TV , Music and More! – August 22, 2011

 

Tell us what you think in the comments below. What do you think of the changes to the “Pick of the Week” promotion? Are you excited about expanding the promotion beyond free song downloads? Do you think the promotion will continue to be successful as they branch out into other mediums of entertainment?

New Game in Town – Redbox Offers Video Game Rentals

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Category : Bytes, Game On, News, Nintendo, PS3, Xbox

You recognize the big red box outside your local grocery and drug stores or the McDonald’s in town. While you are running errands, you can arrange a quick, convenient night in for $1-$2, by stopping at a self-service dvd rental kiosk. Redbox Automated Retail, LLC, a subsidiary of Coinstar, Inc. has quickly become a powerhouse in the movie rental marketplace since their launch in 2002. Last year, Redbox celebrated 1 billion movie rentals with more than 27,000 redbox locations. Now, Redbox is looking to take a bite out of the video game retail space by offering game rentals at many of their locations.

Video game rentals have been available at a select 5,000 Redbox locations as part of a pilot program. Despite the limited availability, video games exceeded one million rentals in less than two years. As of June 17, 2011, Redbox began offering the game rental option to a wider audience, expanding the rentals to 21,000 more Redbox locations. Redbox kiosks offer a variety of game titles, including new releases and family kids titles, across all console platforms.

Courtesy of Redbox Automated Retail, LLC

 Whether you play on Microsoft Xbox 360, Nintendo Wii or Sony Playstation 3, the newest game release can quickly be rented online, via mobile app or on-site at a convenient Redbox location. Game titles will be available to rent for $2 per night with no required return date. As long as you keep the game, Redbox will continue to charge the daily rental fee plus tax. If the game is retained for more than 25 days, renters will be charged a one-time $50 fee and will own the game – no return needed.

Redbox has a few advantages over the competition:

The foremost advantage is convenience. One could argue that GameFly, the video game rental delivery service, also offers convenience. This is true. However, the idea consumers can act on on a spontaneous decision to play a game definitely works to Redbox’s advantage. Add accessibility via internet and app access and it does not get any easier.

Product placement is key. In this regard, Redbox is exceedingly intelligent. Placing kiosks in everyday locations such as McDonald’s locations and grocery stores is a huge positive, keeping the brand directly in front of consumers and presenting a quick, easy experience.

The option to try before you buy is also a big plus for Redbox. With popular new titles costing $39.99 to $59.99 or more, the ability to play the game before opening your wallet could itself bolster the appeal of Redbox game rentals.

Cash is king. Most new releases for Microsoft Xbox 360 or Sony Playstation 3 are priced at $59.99. Even with the one-time $50 charge (plus taxes) to keep the video game after 25 days of rental, you could save money.

Physical product. There is still something to be said for having the disc in your possession. Think of it as your gaming security blanket, or insurance against hard drive failure or a massive data breach. Sometimes it just feels good to know you have a disc.

Visit Redbox.com to find a game or your local Redbox location. You can also rent your movie or game on the website and mobile phone users can download the Redbox app for iPhone or Android.

Read the April 28, 2011 announcement from Redbox.

Uncle Sam Takes Steps to Secure Your Personal Data

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Category : Bytes, News, Tech

SAFE Data Act Mandates Security Measures for Companies Collecting Your Data

 

Photo Credit: Purple Slog

 

Data System hacks are becoming common occurrences. Large companies such as Sony Entertainment Corporation, whose popular PlayStation Network experienced a month of downtime after a massive breach, and Epsilon Interactive, an email service provider that maintains email subscription databases for the likes of Best Buy and JP Morgan Chase, are just a couple of recent targets. It seems these days everyone has been a victim of a data breach, whether you know it or not. Representative Mary Bono Mack (R.-California) is proposing a bill that seeks to mandate security policies for companies handling consumer information.

As Chair of the Commerce, Manufacturing, and Trade Subcommittee of the House Energy & Commerce Committee, Rep. Mary Bono Mack is hoping the proposed bill will encourage better security practices by requiring companies to adhere to federally mandated procedures with regard to sensitive personal data. Further, the newly drafted bill would require companies to notify law enforcement of a breach, as well as US citizens affected by such a breach.

The Commerce, Manufacturing and Trade Subcommittee will convene a hearing today, June 15th, 2011 to discuss the Secure and Fortify Electronic Data Act, or “SAFE Data Act.” The purpose of the bill is to address the lack of federal law regarding data security, and is in direct response to the recent hearings related consumer data security and specifically, the Sony and Epsilon breaches earlier this year. The proposed bill hopes to enhance protection of consumer personal data and establish timely notification requirements.

The House Energy & Commerce committee published the Discussion Draft of the SAFE Data Act on their website, allowing a sneak peak at proposed bill. Among the stipulations, the proposed bill would require that companies collecting sensitive personal data put in place security policies governing the collection, use, sharing or sale of such personal data. Companies must establish processes for assessing data systems, including monitoring for possible vulnerabilities, and take preventative measures to minimize the likelihood of a data breach. Procedures to ensure the safe deletion or destruction of sensitive user data will also be enacted. Further, policies must be developed to limit the amount stored data; wherein, only information required for reasonable business operation and legal responsibility is retained and safe deletion or destruction of sensitive user data.

The regulations mandating the collection and maintenance of sensitive user data is paramount. Perhaps even more important are the proposed changes which would require timely notification of a data breach. Under the SAFE Data Act, companies that have experienced a data breach would be required to notify the appropriate law enforcement agencies within 48 hours of discovering the breach. Companies will assess the data involved in a breach. After the data has been assessed, and within 48 hours, companies will be required to report to the Federal Trade Commission if there is a likely risk of fraud or identity theft. At this point, companies would also be mandated to being notifying US residents whose sensitive data was accessed in the breach. If more than 5,000 US residents were affected by the breach, companies will also be required to notify major credit reporting agencies.

The SAFE Data Act is a step in the right direction when it comes to protecting consumer information; however, the bill already has a large loophole; whereby, companies would be exempt from notifying law enforcement agencies if the breach is found to be the result of “inadvertent access or inadvertent acquisition by an employee or agent of such person,” as stated in the Discussion Draft of the SAFE Data Act. Further, no consequences have been discussed as of yet. Ultimately, without substantial consequences, this well intentioned bill will do little to ensure the security of consumer data.

The Commerce, Manufacturing and Trade Subcommittee hearing will convene today, June 15th, 2011 at 10:00am ET. The hearing is open to the public and press. For more information, including witness list, memorandum, the complete discussion draft of the SAFE Data Act, or to access the live stream of the hearing as it happens, click here .

Sources:
“Discussion Draft of H.R. ____, a bill to require greater protection for sensitive consumer data and timely notification of breach,” Commerce, Manufacturing and Trade Subcommittee, House Committee on Energy and Commerce.

Facebook Recognizes You with Enabled Facial Recognition

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Category : Bytes, News, Tech

Facebook is often at the forefront of controversy for questionable judgement when it comes to sharing user data. And it seems they’re doing it again. In the past few months, there have been rumblings facial recognition was coming to the social network. In a surprising turn, the rumors implied Facebook would release the new feature in beta testing among a smaller group of users for feedback before making the determination to roll out the feature across the network. The rumblings were correct, but it appears Facebook was given too much credit.

In a blog post earlier today, Facebook announced face recognition would be integrated into tag suggestions for photos. While the blog post puts a happy face on profile scanning, boasting increased ease of use for those mass photo uploads, the important point here is that the feature is enabled by default.

Facebook offers up harmless examples like your cousin’s wedding or a laughter filled birthday party, where it can be burdensome to tag your friends in each and every photo. Let us ignore possibly embarrasing occassions of which you hoped the photos were burned or lost forever. If nothing else, parents may want to think twice before uploading photos of their children.

Facebook claims the feature will only be available between mutual friends. This means only those people already on your friends list will be able to recognize you with the improved tag suggestion. In such an interconnected world, where Facebook friends consist of life-long friends, business collegues and casual acquaintances, this mutal friendship requirement does not do much to relieve doubts. The idea of Third Party Developers does not quell fears either, especially following the news earlier this year that Facebook is willing to share with third party app developers, more information than users may be comfortable with.

Facebook users in the United States will begin seeing the improved tag suggestions over the next few weeks. To their credit, Facebook did include instructions for those users that would like to disable the tag suggestions (see below). Users can do so by accessing the Privacy Settings within their Profile. However, friends will still be able to tag you manually. As always, you will still be notified if you are tagged in a photo on Facebook, whether manually or through the enhanced tag suggestions. Thus allowing you the option to remove the tag.

If for any reason you don’t want your name to be suggested, you will be able to disable suggested tags in your Privacy Settings. Just click “Customize Settings” and “Suggest photos of me to friends.” Your name will no longer be suggested in photo tags, though friends can still tag you manually. You can learn more about this feature in our Help Center.
-Justin Mitchell, Blog Post June 7, 2011 at 12:17pm

The truth is your online reputation is at the mercy of your friends. It is the responsibility of the individual to monitor their online identity. While this has always been the case, now Facebook friends have a little less control over how they may be perceived online.

Read the official post on the Facebook Blog – http://blog.facebook.com/blog.php?post=467145887130

Twitter Mobile Gets A Facelift…Enhanced Functionality for Touchscreen Devices

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Category : Bytes, News, Tech

You use Twitter. You have a smartphone. Chances are you have an app for that . . . but what if you didn’t, or what if you didn’t have access the app? If you are a long time smartphone owner, you have undoubtedly been a casualty of a Twitter-API Developer war. Twitter wants you to know, no matter where you are, they have you covered.

Earlier today, Twitter unveiled their improved, and oh so pretty, mobile web app via their official blog. Starting from scratch, the app is designed specifically with touchscreen smartphones and tablets in mind, capitalizing on their adoption of the latest technology standards, including HTML5. Twitter set out to embrace the functionality of these devices and create a slick, easy to use experience. Packed with all the usual features you would expect, such as @mentions, direct messages, conversation views, lists, search, trending topics, and more promised.

Courtesy of Twitter

Last week we saw Twitter purchase the popular API Developer, TweetDeck. Surely, it is no surprise to see the official mobile site looking a bit similar to the newly aquired app. Coincidence or not, this is a much needed step in the right direction for the mico-blogging site. Twitter has the data, it is good to see them taking steps to make the user experience better.

So far the updated mobile app is only available to a small number of iPhone, iPod Touch and Android users. To access the mobile app, simply point your device’s web browser to www.twitter.com. If you have one of these devices and do not see the updated app, do not fret, Twitter is gradually rolling it out over the next few weeks.

To read the official announcement, visit the official Twitter blog.

Where’s Your Jet Pack? Yves Rossy Has It And He Has Taken Flight

Category : Bytes, News

If you are anything like me you’ve been wondering for years where your hovercraft, self-driving car and jet pack are. This is the future after all. With Google hard at work on their autonomous car and the airplane you can park in your driveway, it was only a matter of time before jet packs became a reality. And so it is.

Courtesy of Breitling

Breitling announced yesterday Yves “Jetman” Rossy successfully completed his  jet pack fueled flight over the Grand Canyon. Powered by 4 model jet turbines and a 6 1/2′ wingspan strapped to his back, Rossy began his flight with a free fall from a helicopter high above the Grand Canyon rim. His custom designed suit allowed him reach speeds of up to 190 mph and remain airborne for 8 minutes, until opening his parachute and gliding to the canyon floor.

Courtesy of Swissinfo.ch

Rossy’s flight was initially scheduled to occur friday with press in attendance to witness his latest achievement. However, the friday flight had to be cancelled. Reports conflict as to the true cause of the cancellation. The Grand Canyon flight is not the first time Jetman has flown, rather his U.S. debut. In fact, Rossy had already completed successful flights over the Swiss Alps and English Channel.

To read more about the Grand Canyon flight, visit the Breitling website.
To learn more about Yves Rossy and his dream, visit his website – JETMAN.

What once was old is new again . . . Commodore 64 back & better than ever.

Category : Bytes, News, Products, Tech

Tech geeks and gamers rejoice! The Commodore 64 is back in the PC market. Today, Commodore USA took to their website to announce the C64X, by asking “Do you remember your first love?” The original machine, we loved in the 80′s, proudly boasted an 8-bit processor and the large clacking keyboard in beige. While it wasn’t the most functional PC to hit the market, the Commodore 64 will always hold a special place in the hearts and minds of Tech enthusiasts and gamers.

Courtesy of Commodore USA

While the newest incarnation, dubbed C64X, will look to capitalize on the nostalgia of the original, it has been updated for today’s modern sensibilities. Updated features include an Intel Atom D525 1.8Ghz Dual core processor, 2GB DDR2 Memory (upgradeable to 4GB), NVIDIA ION2 Graphics chipset, and a Hard Drive ranging in size from 160GB up to 1TB. Commodore 64X units ship with an Ubuntu 10.04 LTS install disk and those purchasing units will receive a supplemental disk, including the proprietary Commodore 1.0 OS, emulator and classic game package when the software is available, at a later date.


Courtesy of Commodore USA

Prices range from $250.00 USD for the C64X Barebones unit to $895.00 for the C64X Ultimate unit. The C64X Barebones unit consisting of the case, chassis and keyboard, including the multi-format Card Reader & USB port. Meanwhile, the C64X Ultimate includes all the basics, plus additional optional features such as 4GB of internal memory, 1TB Hard Drive, BluRay, WiFi (802.11 b/g/n) and Bluetooth capability.

The online store is up and running at Commodore USA and units are available now for pre-order.

_______________________________________________________

** The announcement of the Commodore C64X is too suspiciously close to April Fool’s Day for my liking. You can bet if the announcement turns out to be an elaborate hoax, or a test of the market’s interest, this techie will be perusing eBay to purchase an original case and put my DIY skills to good use.

Cable is taking over the world, but you can still watch online . . . for a price

Category : Bytes, Conventions, D: All Things Digital, E-vents, News, Tech

In his appearance at the D8 Conference, Steve Burke, COO of Comcast, sat down with Kara Swisher to discuss Comcast’s expansion, cable versus internet content, and competition.

Burke expressed Comcast’s concern for customers and their desire to get the content customers want. He highlighted that Comcast has more than 70,000 hours of content for video on demand; however, it is not the content the company is content with. One of the unfortunate roadblocks is negotiations with content producers. Likely, Comcast’s interest in purchasing distributors like NBC Universal is an effort to bypass this impediment.

He supports the concept of customers being able to access programming online as long as they maintain a cable subscription. He understands customers want their shows online and he seems intent to find a way to make it work.

When it came to tiered pricing, Burke conceded  people may only want to pay for specific channels and they could create less expensive bundles; however, the tiered bundle business model has proven successful for cable companies, programmers and consumers alike. At the end of the day, it appears to be about satisfying a bulk of consumers and programming affiliates. So any hopes of a la carte pricing are nothing more than pipe dreams at this point.

Confronted with the possibility of consumers turning from cable to embrace content available on the web, Burke admitted it is a concern. However, with no concrete support that people are foregoing cable, he is resistant to believe this is the case. He believes consumers will continue to pay for their cable subscriptions, at least as long as cable offers exclusive content, such as ESPN.

As for Apple and Google as competition, Burke concedes his primary competition comes from satellite and telecommunication providers. While he admits they can be complimentary to cable services, he maintains cannot offer the same content in the same way cable does, certainly not when it comes to the sheer volume cable is able to provide with facility-based infrastructure.

New technology is one of Comcast’s focuses for the future, whether it be providing for the future of 3-D or providing content accessible on the iPad. While traditional set-top box cable may be a mainstay for now, he understands the importance of having a presence in other sectors as well.

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